Eleven tools that pressure-test your FDD, compare real costs, and flag the patterns operators wish they had caught earlier. Built from Fortune 500 operations experience and a franchise that failed.
Calculate your real take-home pay after royalties, marketing fees, and hidden costs. See what franchise owners actually earn - not what the brochure says.
→ Your real take-home dollar figure, a grade, and comparison to industry benchmark.
Use CalculatorCalculate your franchise return on investment, break-even timeline, and see how it compares to simply investing the same money in the S&P 500.
→ Your break-even month, ROI percentage, and the alternative S&P 500 return for the same capital.
Use CalculatorScore your franchise or independent business across 8 key operational areas. Get your Franchise-Caliber rating and a personalized gap analysis with action plan.
→ An A-F grade across 8 operational categories and a prioritized action plan.
Take AssessmentCompare franchise opportunities side by side. See which deal offers the best risk-adjusted return on your investment. Free for 2 franchises; upgrade for 5-way comparisons.
→ Side-by-side table with risk-adjusted composite scores. Free for 2 franchises; 5-way in the Franchise Decision Kit.
Compare FranchisesAnswer 10 questions about your franchise deal and get an instant risk score. Identifies specific red flags in your deal and tells you exactly what to investigate next.
→ A risk score, color-coded flags, and tailored next steps by severity level.
Take the QuizPractice tough franchise negotiations before the real thing. Free scenario: Item 19 Financial Performance. Unlock all 5 scenarios with the Franchise Decision Kit.
→ Practice transcript plus an AI coaching report with scoring. 1 scenario free; all 5 in the Franchise Decision Kit.
Try Free ScenarioGet customized scripts for calling existing franchise owners. Free for Financial Reality and Franchisor Support topics. All 8 topics in the Franchise Decision Kit.
→ Topic-specific question scripts with red-flag listeners. 2 topics free; all 8 in the Franchise Decision Kit.
Generate ScriptsMost buyers evaluate the franchise. Almost nobody evaluates whether franchising is actually right for them. Eight questions across capital position, lifestyle, operational experience, and risk tolerance produce a scored breakdown with specific next steps.
→ Scores across capital, lifestyle, experience, and risk, plus your highest-risk fit gap.
Take the AssessmentIs your target market actually viable for the franchise you are evaluating? Enter the brand name and location. The tool runs live searches across demographics, competition, market conditions, and franchise performance in comparable markets, then synthesizes a viability rating with specific findings.
→ A viability rating plus live demographic, competitive, and market-condition data for your location.
Analyze My TerritoryThe 14-day FDD review period is not just a reading period. It is your negotiation window. This checklist requires documented written evidence for each of 12 due diligence criteria, then scores your sign readiness based on the quality of your documentation, not just the checkboxes.
→ A sign-readiness score across 12 criteria, with evidence fields required for each.
Open ChecklistFranchise brokers earn 40 to 50% of your initial franchise fee as commission, paid by the franchisor. This page explains the three structural conflicts this creates, how to verify any broker-referred recommendation independently, and four direct questions every buyer should ask their broker.
→ Commission-structure data, a 6-item verification checklist, and 4 direct questions to ask your broker.
Read the GuideFor operators building a business independently. Diagnose operational gaps the same way a franchise system would, then fix them without royalties or fees.
Score your business across 8 operational areas. Financial systems, operations, sales, marketing, customer experience, team, tech, and growth. Instant gap analysis with priority action plan.
→ An A-F grade across 8 operational categories with a prioritized action plan.
Take the ScorecardDeeper operational diagnosis than the Scorecard. 16 scenario-based questions with business-specific context inputs and an open-ended bottleneck question. AI-generated gap report with prioritized action plan.
→ An AI-generated gap report across 7 operational areas with prioritized fixes.
Run the AnalyzerWhen the free tools show you where the gaps are, the paid products give you the systems. Six operational deliverables ($297) or a 90-minute 1-on-1 working session ($697) to build your priority systems together.
→ Six deliverables: SOPs, financial model, hiring framework, marketing strategy, tech stack, 90-day roadmap. Optional 90-minute strategy session.
See the Products12 pages of the exact warning signs that cost franchise buyers thousands. Built from 18 years of Fortune 500 enterprise operations experience and operator-side perspective on a franchise that closed. The perfect companion to the free tools above.